August 05 - 07, 2018 | The Palmer House Hilton, Chicago, IL

Day 3, Tuesday, August 7, 2018

8:00 am - 8:30 am Networking Breakfast

8:30 am - 8:35 am Chairperson's Opening Remarks


8:35 am - 9:10 am Analytics in Action- How Data Saves Lives

Betsy McVay - Chief Analytics Officer, UnityPoint Health
The ever-changing healthcare landscape poses new opportunities for using data to enable outcomes improvement. Strong partnerships between clinicians, operators, and analytics professionals are critical for success. Hear how UnityPoint Health, a multi-state integrated delivery system, improved the quality, experience, and efficiency of patient care. Join this interactive session as we discuss how to achieve fully-developed analytics disciplines by:
Engaging clinical and business leadership in the journey to being data-driven
Aligning the right data solution with the problem – descriptive, predictive, and real-time 
Tackling incomplete information 
Adjusting practices to evolving circumstances

Betsy McVay

Chief Analytics Officer
UnityPoint Health

9:10 am - 9:40 am Reducing Financial Risk and Increasing ROI with Al

Sriram Tirunellayi - Vice President, Analytics – Global Identity & Fraud, Equifax Inc.
The financial services industry has lead the way for data-driven technologies and now CDAOs are paving the way with advanced AI implementations to reduce risks and increase profits. In this discussion, financial data analytics leaders will share how they successfully enhanced their AI capabilities 

Sriram Tirunellayi

Vice President, Analytics – Global Identity & Fraud
Equifax Inc.

9:40 am - 10:10 am Business Meetings

10:10 am - 10:40 am Business Meetings

10:10 am - 10:40 am Networking Break

Case Study

10:45 am - 11:20 am Strategies for Optimizing Media Performance Amid Increasing CMO Demands

Greg Green Ph.D. - Chief Data and Analytics Officer, Harland Clarke Holdings
The customer journey is a critical framework to understand, measure and improve business KPIs. Nevertheless, there is a missing component to that framework that can be uniquely addressed within a measurement portfolio that captures the motivators of consumer actions and may be built on such metrics as sales lift, store traffic or visits, basket size and redemption. Key takeaways of this session include: overcome the disparate data and metric challenge of multi-channel media optimization; focus on brand/consumer activation opportunity rather than media/brand spend; provide “analytics transparency” to reduce the feeling of the “fox guarding the hen house” and mystery of black box machine learning; find a new level of control on the dials to optimize with media, data and analytics.

Greg Green Ph.D.

Chief Data and Analytics Officer
Harland Clarke Holdings

Practitioner-Led Roundtable Discussions

11:20 am - 11:55 am Articulating the Value Proposition for Enterprise-wide Investment in Advanced Analytics

Dana Rollison - Chief Data Officer Moffitt Cancer Center
The unique characteristics of healthcare data make them particularly challenging to aggregate and analyze, including restrictions on protected health information, the unstructured and unstandardized nature of electronic medical record data, and the high performance computing and specialized knowledge required to process emerging genomic data. Upfront investments in technology infrastructure and personnel are considerable, while longer-term returns on investment are difficult to quantify. During this interactive session, participants will discuss strategies for articulating the value proposition of advanced analytics aimed at driving innovation across the organization.

Dana Rollison

Chief Data Officer
Moffitt Cancer Center

11:55 am - 12:00 pm Chairperson's Closing Remarks

12:00 pm - 12:00 pm End of Chief Data & Analytics Officer Exchange