Location-Based Technology: An Interview with Chrysler's Jason Butki

Location-Based Technology: An Interview with Chrysler's Jason Butki

Having the ability to reach consumers based on their location and using that information to your fullest advantage is something that most brands are in the process of figuring out. As Head of Mobile Business Solutions at Fiat Chrysler Automobile (FCA), Jason Butki sees significant opportunity in providing such content to the user on his or her own terms.


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