Day 1: Wednesday, August 23rd

11:00 AM - 11:45 AM Welcome Brunch & Registration

11:45 AM - 12:00 PM Sponsor Orientation

11:45 AM - 12:00 PM Delegate Orientation

12:00 PM - 12:20 PM Kickoff Networking Activity

12:20 PM - 12:25 PM Chairperson Official Welcome to IQPC’s Chief Data & Analytics Officer Exchange

Joe Caserta, President, Caserta


Joe Caserta


Sponsored by: Caserta

Opening Keynote Address

12:30 PM - 1:15 PM Transforming Business through Journey Analytics

Lori Bieda, Head, BMO, Analytics Centre of Excellence , Bank of Montreal
Customers are consuming our brands across a multitude of touchpoints, and every time they do they leave digital footprints in our data. Journey analytics is a revolutionary and rapidly expanding field of analytics which transforms big data into tangible strategies that. It allows businesses to see the real journeys are customers are on – and pinpoint - with mathematical precision - where along the journey we as brands triumph or fail. In this session you will see examples of how businesses are being transformed by this new field of analytics and how customer journeys are directly shaping client experience, revenues, and finding millions in cost savings - all through mastering the customer journey with analytics.


Lori Bieda

Head, BMO, Analytics Centre of Excellence
Bank of Montreal

Plenary Session

1:20 PM - 1:50 PM Understanding Active and Dark Data in the Enterprise: Moving Beyond Data Governance

Mark Ramsey, Senior Vice President, R&D Data, GlaxoSmithKline plc
The traditional top down approach to data governance has failed. Organizations attempt to define target enterprise data models, formats for standard data, and an understanding of their inventory, but these goals are not achieved. Moving beyond traditional data governance means leveraging big data and analytics on the data itself to address the issue.

This session will provide a discussion around:

  • Creating a robust data repository to understand the active and dark data in the operational systems
  • Leveraging the repository as the hub for the data lake and for deep understanding of data profiles
  • Applying machine learning and tools to drive understanding of data duplication, lineage, and uncover value
  • Developing a data-driven unified data model using machine learning and SME crowdsourcing
  • Ingestion of large data volumes using streaming technologies


Mark Ramsey

Senior Vice President, R&D Data
GlaxoSmithKline plc

1:50 PM - 2:20 PM Business Meetings

2:20 PM - 2:50 PM Business Meetings

2:50 PM - 3:15 PM Networking Break

Plenary Session

3:15 PM - 3:45 PM The Influence of Data and Analytics on the Human Dimension

Patrick E. Conway, Chief Knowledge Officer (CKO), U.S. Training and Doctrine Command (TRADOC)
In today’s fast paced, high tech, globally connected environment, much focus is on data and analytics. Rightfully so – it is, as they say, the age of the “Internet of Things”. Might be prudent, however, to occasionally pause and ask ourselves are we giving enough thought to the human dimension implications. People, after all, are the heart of the creation, use, of analysis of data.
Join this informative session as we discuss a few important areas to consider, such as:
  • How might decision making evolve - centralized vice decentralized, fact-based as opposed to subjective, and what does it mean to accountability and responsibility?
  • What are some views on the cultural adoption of or resistance to data-driven Artificial Intelligence (AI), and impact on the decision making process?
  • Are there workforce implications, generational digital natives vice digital immigrants, or other work environment distinctions to consider?
  • What might all this mean to talent recruitment, development, and growth in the future?


Patrick E. Conway

Chief Knowledge Officer (CKO)
U.S. Training and Doctrine Command (TRADOC)

Ignite Session 1

3:50 PM - 4:00 PM Overcoming Barriers to Becoming Data Centric

Dave McComb, President, Semantic Arts
Most firms want to be Data Centric. Few recognize the hidden land mines that will impede their progress toward that goal.
In this session, we will discuss:
1.What is the application centric mind set
2.What deep cultural and organizational barriers exist that will slow down, stall or even squelch your data centric initiatives
3.How to circumvent those roadblocks
4.How being data centric takes data driven to a whole new level
5.Case studies of firms that are succeeding in the transition
6.Lessons learned from firms that are not succeeding in the transition


Dave McComb

Semantic Arts

Ignite Session 2

4:00 PM - 4:10 PM Explore How Enterprises Have Unlocked Tangible Value from Their Data Lakes and Cloud Data Architectures with Self-Service Data Prep

Martha Miller, Senior Sales Engineer, Paxata


Martha Miller

Senior Sales Engineer

Ignite Session 3

4:15 PM - 4:25 PM Translating Business Objectives into Functional Designs to Improve Quality and Speed to Automation

Blake Kimbrough, Vice President, DATUM


Blake Kimbrough

Vice President

4:25 PM - 4:55 PM Business Meetings

4:55 PM - 5:25 PM Business Meetings

Plenary Session

5:30 PM - 6:00 PM Changing Organizational Culture by Treating Data Science as a Science

Michael W. Simon, Chief of Data Science & Business Analytics, Weapons and Counterproliferation Mission Center, Central Intelligence Agency
Organizations trying to adopt a data-driven culture face challenges from internal stakeholders who are accustomed to traditional approaches. One particular challenge exists for organizations that have relied on a culture of expertise. This presentation offers a partial solution to the challenge: Treating data science as a kind of “science.” The presentation will address the role of transparency, innovation, and the crucial role of subject-matter expertise even while moving to a data-driven culture.

***If you're looking forward to the presentation by Michael Simon, you definitely don't want to miss this evening's exciting Delegate Networking Activity.


Michael W. Simon

Chief of Data Science & Business Analytics, Weapons and Counterproliferation Mission Center
Central Intelligence Agency

6:00 PM - 6:00 PM Offsite Delegate Networking Activity - Invitation Only

Sponsored by: Unifi