Day 2: Thursday, August 24th

7:15 AM - 8:00 AM Networking Breakfast

8:00 AM - 8:05 AM Chairperson’s Opening Remarks

Joe Caserta, President, Caserta


Joe Caserta


Day Two Keynote

8:05 AM - 8:35 AM Personalizing the Consumer’s Experience

Kurt Kendall, Global Head of Analytics & Data Solutions, Under Armour
The rise in digitally connected devices offer many opportunities for delivering real-time insights, making more informed business decisions, enhanced product-development and sales. However, as brands become more recognizable, customers expect more for their money, and as the customer base increases, so does the intake of data. To improve the relevancy and appeal of your products or services, alignment to how it’s used is critical.

Join Kurt in this highly informative session as he discusses Under Armour’s Journey to becoming the world’s largest connected fitness community; and he’ll discuss:

  • Delivering real time contextually relevant experiences that are informed by consumer data
  • Messages that encourages participation and celebrates achievements
  • Enhancing product development and merchandising through the use of connected data


Kurt Kendall

Global Head of Analytics & Data Solutions
Under Armour

Plenary Session

8:40 AM - 9:10 AM Creating a Data-Driven Culture of Insight and Analytics Across Your Organization

Mark Mueller, Managing Partner, DataClarity Corporation
Establishing a culture of insight and analytics has become a priority for virtually every organization regardless of industry. The ultimate objective for most is to foster an information-driven organization where people are empowered to prepare, visualize, analyze, share, and utilize data, and rapidly transform it into actionable information with extensible analytics, data science, and business applications.
Within this session, you will learn how to:
• Deliver business user-driven data discovery and multiple data source integration capabilities across the organization for a wide spectrum of self-service and managed applications
• Utilize all data sources and data types broadly across the enterprise with integrated data visualization, analysis, data mining, machine learning, and advanced analytic capabilities
• Balance governance and compliance with self-service without compromise
• Drive high user adoption with analytics experiences for every type of user, and foster a culture that makes it easy for people to share and collaborate
• Enable organizations to achieve their business goals by seamlessly integrating existing and new data, metadata, and content, with modern analytics platforms and applications


Mark Mueller

Managing Partner
DataClarity Corporation

Master Class

9:15 AM - 10:00 AM Next Best Offer Analytics: Case Studies and Management Processes

Robin Way, President, Corios
The media is full of broad promises and platitudes promising the use of customer data and analytics to deliver the Next Best Offer to your company’s clients. Yet the reality is there is a dearth of measurable proof about how and how well these approaches actually work: until now.
Furthermore, the culture change required of large companies to adopt and embrace these approaches has impacts on the flow of information, senior executive collaboration and trust, creating a shared vocabulary, and changing often long-held standards for how relationship managers select and present offers to customers. Asking sales teams to change to whom they sell, how they contact those clients, and which needs of those clients they should address, is pushing water uphill.
This Master Class will address both topics, using recent case studies from several North American companies, where fundamental change in customer offer presentment for the better was achieved and institutionalized, with measurable and significant impacts. Specific lessons learned about identifying who is the “right” customer, what is the “right” offer, and especially, what is the “right” time to present these offers, will provide the audience with practical assets to bring back to their enterprises.

***Audience members will also receive a copy of Mr. Way’s new book, “Skate Where the Puck’s Headed: A Playbook for Scoring Big with Predictive Analytics.”


Robin Way



9:15 AM - 10:00 AM Driving Digital Transformation and Using Data and Analytics to Gain a Competitive Advantage

Mark Thabit, CMO, Aginity
Business analytics plays a crucial role in formulating ways to improve business strategies, operations and make smart business decisions that lead to a competitive advantage. Organizations accumulate massive amounts of data from business operations, social interactions, sensors, etc.

Join us in this illuminating session as we discuss how to harness the power of big data to:

•Build automated solutions and provide insights that lead to sustainable advantage

•Develop a 360-degree view of the digital consumer that allows companies to predict new
revenue streams, improve customer retention rates and optimize investment decisions

•Harness data to drive efficiencies, increase revenue and boost the bottom line

•Improve efficiency, reduce costs, increase competitiveness and effectively trade off risk against available opportunities

•Use Data to Identify Service Requests that Turn Critical

•Translate complex data sets into intuitive information to empower a broad user base and become a more data centric organization


Mark Thabit


10:00 AM - 10:30 AM Business Meetings

10:30 AM - 11:00 AM Business Meetings

11:00 AM - 11:20 AM Networking Break

Plenary Session

11:20 AM - 11:50 AM Turning Data Analytics into Quantifiable Results

Subir Mallick, Enterprise Big Data Architect and Data Scientist , American Airlines, USA
For organizations that have historically relied on hard-won experience to drive outcomes, the discipline of data-driven decision making may be a wholly new approach to thinking about how to improve business performance. An assessment of analytics maturity is crucial to company performance, so it’s important to define a framework for a repeatable analytics process.

Join this illuminating discussion as we discuss the stages necessary to creating this framework, such as:

•Defining how the organization communicates, sets and executes goals; and measures performance

•Predicting and understanding the behaviors and tendencies of your customers, and forecasting how they will behave in the future in a variety of circumstances

•Assigning the best interaction strategy to each customer based on understanding and predicting their behavior

•Identifying the best mix of strategies by balancing business objectives with the goals of customers

•Launching the optimized mix of strategies into the field and capturing the responses to those strategies

•Analyzing the results by comparing predictions, strategies, executed campaigns and customer responses in order to evaluate the impact on business performance


Subir Mallick

Enterprise Big Data Architect and Data Scientist
American Airlines, USA

11:50 AM - 12:20 PM Business Meetings

12:20 PM - 12:50 PM Business Meetings

12:50 PM - 1:50 PM Networking Lunch

1:50 PM - 2:20 PM Talent Retention & Development – Increasing Engagement, Reducing Stress and Developing Leadership Skills

Daniel Caraviello, Associate R&D Director, Data Analysis Leader, Dow AgroSciences LLC
Join this interactive session as we discuss several strategies for improving talent development, such as:
  • Impactful concepts related to stress reduction.
  • Focus areas for leadership development.
  • Key concepts related to diversity and inclusion.
  • Approaches to ensure development can impact your team’s ability to drive innovation.
  • Approaches to foster a culture of self-development within your team.
  • Focus areas that drive engagement and retention.


Daniel Caraviello

Associate R&D Director, Data Analysis Leader
Dow AgroSciences LLC

2:25 PM - 3:05 PM Today’s CDO Role: Three Types of CDOs, Their Key Challenges, and Opportunities for Breakthrough Results

Scott Richardson, Vice President – Chief Data Officer and Head of Corporate Technology, Fannie Mae
The CDO role has evolved significantly in the last several years and is now an influential senior leader driving change and achieving benefits enterprise wide. Join us in reviewing the three types of CDO roles that have emerged in the industry, and reflect on how your position matches up against these three. We will discuss core responsibilities of these three types of CDOs, key challenges and real-life approaches for solving them, and game-changing ways to excel in today’s data environment.


Scott Richardson

Vice President – Chief Data Officer and Head of Corporate Technology
Fannie Mae
The regulations surrounding consumer privacy and data protection, as prescribed by the EU’s General Data Protection Regulation, go into effect in May 2018. How prepared is your company to deal with this compliance requirement? What process are you following to be ready? What are some best practices you are using to ensure compliance?
Join this interactive panel discussion as we discuss the key requirements necessary to comply, such as:
  • Legal and compliance - understanding the obligations
  • Placing data governance as an organizational priority
  • Developing an audit framework to monitor compliance
  • Ensuring compliance when new technologies are implemented
  • Updating procurement processes
  • Quickly notifying regulators and effected data subjects in the event of a breach


Andy Sheldon

VP of Marketing
Unifi Software

Mark Ramsey

Senior Vice President, R&D Data
GlaxoSmithKline plc

Tracy Frederick

Director of Digital Marketing & Analytics, CDO

Shaun Rankin

SVP Data Management
Citizens Bank

3:40 PM - 4:10 PM Business Meetings

4:10 PM - 4:40 PM Business Meetings

4:40 PM - 5:00 PM Networking Break

Plenary Session

5:00 PM - 5:45 PM Exploring the Economic and Credit Landscape in the United States

Michele Raneri, Vice President, Analytics and Business Development, Experian
Join us as we explore the economic and credit landscape in the United States, digging into the drivers and overall metrics of the current credit health of U.S. consumers. Deep dive into consumer credit and lending, originations and delinquencies, now and in comparison, to pre-recessionary windows. Understand the types of credit consumers are seeking and complete view of our financial marketplace. In addition, review generational behavior, using post-recession credit data to analyze cohorts across points in time, illustrate challenges and identify opportunities. Lastly, get the knowledge you need to prepare for what’s to come from the newest entrants to the credit marketplace, profiling these consumers and how they come into new credit.


Michele Raneri

Vice President, Analytics and Business Development
Scott Sokoloff, OrderUp Chief Data Officer at Groupon, and Afsheen Afshar, Chief Data Science Officer at JPMorgan Chase, share their experiences and insights in how to create a data driven culture. Told through a lens of use cases and personal insights; Sokoloff and Afshar, engage with the audience to tailor this keynote to the specific questions of those in attendance. Audience involvement is encouraged and everyone is asked to bring any use case or practical concerns they may have in transitioning their company towards a data driven culture.

Key takeaways from the session are:

•“Know Your Business Objectives”
•“Invest in Internal Resources”
•“Build the Infrastructure for Success”


Afsheen Afshar

Chief Data Science Officer, Corporate & Investment Bank
J.P. Morgan Chase

Subir Mallick

Enterprise Big Data Architect and Data Scientist
American Airlines, USA

Stephen Gatchell

Chief Data Officer Engineering

6:30 PM - 6:30 PM Networking Cocktails