Day 3: Friday, August 25th

7:15 AM - 8:00 AM Networking Breakfast

8:05 AM - 8:10 AM Chairperson’s Opening Remarks

Interactive Panel Discussion

8:15 AM - 9:00 AM Developing a Platform that Provides Big Data Tools to Extract, Prepare and Blend your Data

A tightly coupled data integration and business analytics platform accelerates the realization of value from blended big data; and an adaptive big data layer accelerate access to the latest versions and capabilities of popular big data stores. It’s very important and cost effective for organizations to empower business users and analysts to easily visualize, analyze, and report on data across multiple dimensions without depending on IT or developers.
Join us in this interactive panel as we discuss big data tools and solutions, including:
•Ways to empower users to build big data blends at the source and stream them directly for more complete and accurate analytics
•Developing the ability to spot check data in-flight with immediate access to analytics, including charts, visualizations, and reporting; from any step in the data prep
•How to support the broadest spectrum of big data sources and take advantage of the specific and unique capabilities of each technology
•Ways to develop a balanced approach to provide architects, developers, and analysts the right mix of agility and control over the cluster
•The flexibility to merge data integration with business intelligence service to simplify configuration, deployment and administration
•How to implement standards based architecture that makes it easy to integrate with and extend existing infrastructure

9:05 AM - 9:35 AM Business Meetings

9:40 AM - 10:10 AM Business Meetings

Plenary Session

10:15 AM - 11:00 AM Integrating a Comprehensive BI Strategy into a Single Application that Enables Users to Analyze, Present Report and Predict on Their Data

With centralized security and content that’s both shareable and accessible, your organization will have the flexibility and innovation of business user-driven data discovery that’s efficient and manageable. Most companies would like to expand their use and standardize the data discovery platforms for their larger enterprise BI deployments, but find in many cases that these platforms lack the necessary enterprise features in relation to governance, administration and scalability.

Join this illuminating session as we discuss how to install an effective enterprise business analytics platform that enables organizations to:
•Overcome the limitations of their current BI and analytics tools to bridge the gap between desktop tools and legacy BI systems to deliver a complete solution
•Drive to 100% user adoption across the business by offering analytics experiences for everyone, making complex analytics simple, and helping businesses foster a culture of analytics that makes it easy for people to share, discuss and collaborate on their analyses and insights
•Meet the needs across departments to maintain centralized management, with the fastest path to building a data-driven business
•Steer their business forward with complete governance scalability, social collaboration, dynamic text and new visualizations that light up your analytics

Plenary Session

11:05 AM - 11:35 AM Tapping into the Power of Journey Analytics to Drive Enhanced Client Experience, Better Operational Efficiencies and Improved Revenues

Companies have been doing customer-level analytics for decades, from a cocktail of: customer segmentation approaches, client profitability and lifetime value models; offer optimization; channel preference and migration patterns. Journey Sciences is a revolutionary and rapidly expanding field of analytics which transforms big data and allows businesses to see the real journeys their customers are on. With journey science, analytics professionals can finally pinpoint the traversals in the data that lead to various outcomes, and mathematically ascribe values to them.

Join this session as we discuss:
•Ways that businesses are being transformed through journey analytics
•How customer journeys are directly shaping client experience, revenues and cost savings
•Why the “mystery” of the customer journey is the key to business transformation and strategy
•How to develop a strong knowledge of the underlying foundational business data to properly interpret the results and evaluate data from multiple angles

11:40 AM - 12:10 PM Business Meetings

12:10 PM - 12:15 PM Chairperson's Closing Remarks

12:15 PM - 12:15 PM End of Exchange