Greg Green Ph.D.Chief Data and Analytics Officer
Harland Clarke Holdings
Greg Green is the Chief Data and Analytics Officer at Harland Clarke Holdings. He drives data strategy, vision and execution across Harland Clarke Holdings, serving clients’ interests about data, insights and analytics. Greg joined the Harland Clarke Holdings organization in 2016 as Valassis’ First Chief Data and Analytics Officer and brings industry best-in-class data management and analytics across all businesses.
With 25 years of industry experience, Greg is fluent in applying data science to business applications and driving revenue. His expertise spans disciplines including data management, consumer analytics, marketing technology, sales operations and product development.
He founded and served as CEO of FourThirds, LLC, an analytics and consulting firm to agencies and clients in the marketing services and media space. Greg drove sales productivity using data science and improved the value proposition for advertising agencies through product and technology development in key leadership roles at Google. In his role at Digitas/Publicis Groupe Media, he designed an analytics technology strategy and patented an innovative, cloud-based, media analytics platform for cross-channel marketing performance while also managing key media and technology partnerships. He is also an adjunct faculty member in Northwestern University’s Integrated Marketing Communications Program.
Greg holds a doctorate in mathematics from Claremont Graduate University in California, master’s degree in statistics from Michigan State University and bachelor’s degree in mathematics from Central Michigan University.
- Overcome the disparate data and metric challenge of multi-channel media optimization
- Focus on the brand/consumer activation opportunity rather than the media/brand spend
- Learn how to provide “analytics transparency” to reduce the feeling of the “fox guarding the hen house” and mystery of black box machine learning
- Find a new level of control on the dials to optimize with media, data and analytics